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12/02/2013  Versione per la stampa Share it   Condividi su Facebook

Work in the time of web

Steve Jobs always worked along the thin line separating humanism and technology, just like the great geniuses of the past, from Michelangelo to Leonardo da Vinci. Poets, painters and great engineers. Able to devote the same passion to scaffoldings and sonnets.
Centuries later the new web professionals are required the same ability to combine knowledge and skills in that turning point that has allowed an increasingly greater contamination between computer code and humanistic code. But 'do you need more skills or more flair to work in the web industry?' This is the provocation made by Giulio Xhaët, author of Le Nuove Professioni del Web (The New Professions of the Web) published in Italy by Hoepli in the series Web&Marketing 2.0 curated by Luca Conti.

An agile and detailed guide to help you juggle among Content Curator, Digital PR, SEO, All-Line Advertiser, Transmedia Web Editor and e-Reputation Manager. The increasingly skilled protagonists of the web, the network of relations par excellence. Professionals who have turned their passion into the driving force of their work, creating their own place of honour in an increasingly closed market. According to a recent report published by (in Italian), the Internet has created more than 700 thousand new jobs in the last 15 years in Italy. It is estimated that in 2010 the Internet accounted for 2% of the Italian GDP, around € 30 billion. Especially in Dante’s birthplace, how many jobs could be created if we reduced the digital divide?

The full exploitation of the Internet potential could foster economic growth also in Italy, providing a valuable contribution to the national GDP for the foreseeable future, allowing the country to meet and exceed 3% already in 2015.

In a hypothetical average country a 10% increase in the prevalence of the Internet leads to a 0.44% increase in overall employment, and a 1.47% increase in the employment of young people (aged 15 to 24 years). If in 2010 Italy had been able to reach the same Internet diffusion as in France, we would enjoy now approximately 200 thousand new employees in the age group 15-64, 100 thousand of which in the age group 15-24.

As the author says, we can not continue to distinguish between online and offline: 'Today we are All-Line': in fact, a dense web of links to practical guides, analysis tools, specific case studies and theme boxes complete the volume. All material is wholly and freely downloadable from the Italian official portal (in Italian), a community for all 2.0 surfers in search of challenges and opportunities.

Antonino Pintacuda

(Translated By Cecilia Airaghi)



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