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Piccola biblioteca sul POP

Del: 07/04/2004

POPAI segnala una serie di testi recenti sulle tematiche del POP per essere sempre aggiornati circa novitą e studi sui punti di vendita:

» Call of the Mall : The Author of Why We Buy on the Geography of Shopping
by Paco Underhill

» Mall Maker: Victor Gruen, Architect of an American Dream
by M. Jeffrey Hardwick, Victor Gruen

» Point of Purchase: How Shopping Changed American Culture
by Sharon Zukin

» One Nation under Goods: Malls and the Seductions of American Shopping
by James J. Farrell

» On Target: How the World’s Hottest Retailer Hit a Bullseye
by Laura Rowley

» Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
by Bernd H. Schmitt Bernd Schmitt

» The Inspired Retail Space: Attract Customers, Build Branding, Increase Volume
by Corinna Dean

» Retail Design
by Otto Riewoldt , Jennifer Hudson

» Visual Merchandising:The Business of Merchandise Presentation
by Robert Colborne

» Retail Desire: Design Display and Visual Merchandising
by Johnny Tucker


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